Innovation Portal Digital marketing strategies for your small business
5 Reasons Your Business Needs Responsive Web Design
Did you know that 40 percent of people abandon a website if it takes longer than three seconds to load? That’s 40 percent of potential customers—or people interested in your business— that you’re losing in the first three seconds.
This is just one of the many reasons why it’s essential that your website is responsive. What makes a website responsive? It’s a single website that adapts itself to fit any screen, so your customers and potential customers can easily view it no matter what platform (e.g., desktop, tablet, mobile, etc.) they’re on.
Your website is your online storefront. Give current and potential customers a smooth user experience—no matter their device or screen size—with responsive web design.
Here are five factors that a responsive website provides to create a better user experience for your current and prospective customers.
Faster load time
Humans have a smaller attention span than a goldfish. It’s sad, but true. A website that doesn’t load quick enough will cause people to abandon it and maybe not ever come back. Responsive websites have a faster load time, therefore keeping more people on it and willing to click around or explore. A faster load time significantly lessens the chance that customers will click away before they even view your homepage, increasing website traffic and time spent on your website.
More visitors will regularly return
Web design is the No. 1 factor to determine a businesses’ credibility, according to a recent study from Blue Fountain Media. If people view your business as credible, they’re more likely to continue to engage with your content and become a customer or remain a customer. Given that 1.2 billion people use mobile devices to access the web, if your website doesn’t work on both desktop and mobile apps, you’re missing out on a large group of people who could become loyal to your business. Better user experience = strong credibility.
Lower cost and website maintenance
A singular, responsive website is ready for all devices, instead of a separate website for mobile vs. desktop. Having two separate versions of a website is time consuming and costly. It will free up time to dedicate to other areas of your business. With a single URL, you’ll be saving dollars and time, and it will allow you to dedicate your time to invest in the reputation of only one website. You also will be able to easily track visitors and traffic as you’ll be receiving it from one source, giving you more accurate data. More accurate data means a more efficient approach to the work that needs to be done to improve your website.
Improve SEO Efforts
Are you making efforts to increase your search engine optimization (SEO)? If your website is responsive, that’s a good start. Google’s algorithm prioritizes responsive websites in its search results page. Avoid being penalized by Google and other search engines by ensuring your website is ranking higher than your competition by being responsive. Your chances of ending up on page one of your customers’ Google searches—and NOT your competitors’ customers—increase, again leading to more website traffic.
Increase social media action
In order to use your website for link sharing and click-throughs on social media, it must be responsive. If your audience clicks through to your website from social media—only to find that they can’t navigate it via mobile—you will lose this valuable visit. Take advantage of all opportunities to lead people back to your website and explore content by ensuring your website is responsive on all platforms. Social media is one of the top drivers of website traffic.
With a responsive website, you’ll automatically increase your chances of engaging your audience and creating a positive experience for them. With a single website that is easy to navigate on all devices, you’ll be taking advantage of the opportunities a high-functioning website can give to your business—saving money on your annual website investment while gaining more new customers every year.