Yellow Pages Advertising

Yellow Pages Advertising: Online and Print

There are two places consumers are looking when they’re ready to buy: in print and online. And if you’re not in both, you’re losing out.

The Three Types of Consumers

When it comes to searching for local businesses, people have their prefered styles:

Print Only—These consumers turn to the only local source that has earned the trust of generations of consumers, the Yellow Pages. They know that an ad in the print version speaks to a company’s stability and reputation in the community, two key factors when they’re about to make a significant purchase.

Online Only—Whether they’re at home or on the go, these consumers do their searching on Internet Yellow Pages. They know that when it comes to buying local, not all search engines are created equal. That’s why they bookmark YP.com. It’s the robust, easy-to-use search engine with a proven commitment to the local businesses they support.

Print and Online—Their friends might call them obsessive, but they know that to find the right local business, you need to check the best two sources: the Yellow Pages print version and YP.com. They want the security of knowing that they’re buying from a reputable company and the convenience of searching online. They’ll go back and forth several times, and seeing an ad in both places helps them make the informed choice.  

Having a strong presence on trusted platforms both in print and online ensures the broadest coverage for your company’s message—because all types of customers are searching for your business, and if you’re not where they’re looking, they won’t find you.

There are two places consumers are looking when they’re ready to buy. And with CenturyLink Business as your digital marketing partner, you’ll be in both.

 

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