Why Video Content Is Essential for Small Business Marketing

Ready for a surprising stat? Consumers are 64 to 84% more likely to buy a product after seeing a video for it.

With the growing popularity of online video, it has become an essential component to consider for your marketing strategy. It’s easy to see why video content seems to be...

Man in white button down and blue tie reading his phone while also using a laptop

Tips on How Your Business Can Respond to Customer Reviews

Responding to reviews has never been more important than in today’s digital world. 88 percent of customers consider online reviews to be just as valuable as personal recommendations, and nearly 90 percent of customers surveyed said they trust online reviews just as much as recommendations from...

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Small Businesses on Social Media

A social media strategy to improve your small business’ bottom line.

Local Search Marketing

Be Found in Local Search: The Importance of Google My Business

When people need the help of a local business, what’s the first thing they do? Simply put, they Google it.

Gone are the days of seeking a friend or family member for a recommendation. Thanks to technology, it’s now much faster to pull out your smartphone for an immediate answer. In fact,...